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Training courses

Social Media

Overview:

1/2 day event

In the first of our three Masterclass we will give a practical guide to Social Media. This three hour-long event will be delivered by industry experts in the world of Social Media marketing. By lunch time the audience will have a greater understanding on how to utilise various social media channels to help their business grow.

Our aim is to give the audience a practical guide on social media on how to expand your network, connect with potential customers, engage with your customers and increase sales.

Content overview:
  • 9.15-9.30 Registration
  • 9.30-10.15 Identifying the right social platforms for your business by Maryrose Lyons
  • 10.15-11.00 How to create a LinkedIn profile that creates business for your company by Sandra Hennessy
  • 11.00-11.15 - Tea/Coffee Break
  • 11.15-12.00 - Breaking through the noise with your social media content Colm Hanratty
  • 12.00-12.30 - Q & A

Contact Raquel de La Pena: raquel.delapena@ibec.ie | 01 605 1667 for more information.

This programme is designed and delivered in conjunction with 3XE DigitalEvery year 3XE host conferences covering different areas of digital marketing, e.g. Search, Conversion, UX, Social Media and Digital Transformation.

Details:


Session 1: Identifying the right social platforms for your business
Overview:
When you’re busy running your business, it’s impossible to find time to be active on every social media outlet out there. Narrowing down your choice to just a select few platforms will allow you to focus your efforts and get the best return on your time investment.

So how do you choose the best social media platform? There are three areas your business needs to explore:
  • Where people are spending time on social media
  • Which demographic profiles are more active on which social channels
  • Key differences between the various channel

Session 2: How to create a Linkedin profile that creates business for your company
Overview:
LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. As such, your LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader,attract top talent and generate revenue.
  • The three most important elements to your LinkedIn profile and how to make your profile stand out
  • Tips on how to get better reach and engagement on LinkedIn’s newsfeed
  • How LinkedIn can fit into your current/new sales funnel
  • Case studies of people and companies using LinkedIn effectively

Session 3: Breaking through the noise with your social media content
Overview:
Between algorithm changes and so many businesses using social media channels as a marketing platform, getting your content seen has become increasingly difficult. But there are still tactics you can employ to generate wide organic reach on the main social media channels – Facebook, Instagram, Twitter and LinkedIn.

There are two things that are critical to any social media plan – a tight content strategy and an understanding of the tools being used to ensure that content reaches the masses. This session will cover both of these topics. Topics will include:
  • Breakdown of the social media algorithms for the main channels
  • What you need to think about when devising your content strategy
  • The best time to share on social media
  • Examples of Irish brands breaking through the noise with their content
  • How to manage your time to ensure you remain active cross-channel


SPEAKERS:

Maryrose Lyons
Maryrose Lyons is the Founder of Brightspark Consulting, a digital marketing business that helps businesses drive leads from search and social. Since she set up the business back in 2003, she has continually evolved and has built a strong reputation as a thought leader, an implementer and a talented trainer. Maryrose is listed in the top 1% of Social Media Marketers on LinkedIn, and Top 50 Most Influential Marketers in Ireland.

Colm Hanratty
Colm has over 13 years experience in digital marketing. He began his online marketing career at Hostelworld.com, the world’s number one hostel booking website. During his time there he was responsible for establishing and growing their social media presence on a global scale. His work took him around the world as he produced award winning travel videos, guides and podcasts. His YouTube videos have generated more than 9.5million views to date.

Sandra Hennessy
Sandra Hennessy is the face and name behind Be Dynamic. Having started out working in the web world in early 2002 and since then has taken the plunge and set up her own business from her base in Tipperary. Sandra is well known in the online marketing world as one of the leading service providers of digital marketing training, consultancy and services in Ireland.

THIS EVENT IS FOR:
CEOs, Marketing Directors, Marketing Managers, Digital Marketing Managers, Social Media Managers, Company Owners, Sales Directors and Sales Managers.

Upcoming dates:

No training dates available at the moment.

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  • Course Fact File

  • Location:
    Dublin
  • Course fee:
    Member rate: €195
    Non-member rate: €250
    Plus VAT
    * Cost quoted per person

    Payment method:
    - Pay by credit card online here
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