1/2 day event
Session 1: AI & Machine Learning For SEO - How Good Is It Really!
Over the past 10 years SEO has shifted from keyword stuffing and directory listings to multichannel digital campaigns. Join us while we discuss how the SEO landscape has changed and understand how to use SEO tools to your advantage. We’ll be reviewing case studies to give you insights into what’s making Google tick in 2019
Session 2: KISSing (Keep it Super Simple) Google Ads
- How Does Google Rank Websites in 2019 – Case Studies
- An Overview of an SEO Audit
- SEO Tools - Take advantage of AI
The structure of Adwords can be mind boggling, even though its abilities are endless your knowledge on the topic might be limited. The aim of this session is to give you an understanding of how an AdWords Campaign goes together, and tips to give you the best chance of developing campaigns that deliver a cost effective return.
Session 3: SEO should be at the top of your marketing agenda in 2019
- Learn the basics of how a campaign goes together
- Learn about the most common errors
- Understand User Intent
- How to monitor your account effectively
SEO is a misunderstood marketing medium; a task often left to a developer when in fact it should be a marketer’s main priority.
Understand why SEO should be at the forefront of your marketing campaign and how it can drive a business’ overall marketing strategy by getting a more comprehensive understanding of your customers. Understanding your users, knowing how they are searching for your service and what content to show them is vital to your campaign’s success.
- Where does SEO fit on the Marketing Funnel?
- What’s the link between Blogging & SEO?
- The importance of Personas for SEO
- Know your competitors and where you stand
Our second event in our Masterclass will focus on Search Marketing. Each of the experts comes with a deep knowledge of digital marketing and implementing search marketing campaigns on a daily basis. Their knowledge and expertise in all aspects of traffic driving methods is beyond question.
This programme is designed and delivered in conjunction with 3XE Digital. Every year 3XE host conferences covering different areas of digital marketing, e.g. Search, Conversion, UX, Social Media and Digital Transformation.
No training dates available at the moment.
Did you know that all Ibec members* can avail of significant savings on all Ibec Training courses
* Make sure you have your username and password details
Delegate cancellation policy
Any cancellations received in writing up to 5 days prior to the event are refundable. All bookings are provisional until full payment is received.
Photography at events
There may be a photographer and videographer at the event and we may publish images from this event on our website(s) and on our social media accounts.
Course Fact File
- Course fee:
Member rate: €195
Non-member rate: €250
* Cost quoted per person
- Pay by credit card online here