Contact us
Why not call us today: 01 605 1631

Training courses

Search Marketing


1/2 day event

Session 1: AI & Machine Learning For SEO - How Good Is It Really!
Over the past 10 years SEO has shifted from keyword stuffing and directory listings to multichannel digital campaigns. Join us while we discuss how the SEO landscape has changed and understand how to use SEO tools to your advantage. We’ll be reviewing case studies to give you insights into what’s making Google tick in 2019
  • How Does Google Rank Websites in 2019 – Case Studies
  • An Overview of an SEO Audit
  • SEO Tools - Take advantage of AI

Session 2: KISSing (Keep it Super Simple) Google Ads
The structure of Adwords can be mind boggling, even though its abilities are endless your knowledge on the topic might be limited. The aim of this session is to give you an understanding of how an AdWords Campaign goes together, and tips to give you the best chance of developing campaigns that deliver a cost effective return.
  • Learn the basics of how a campaign goes together
  • Learn about the most common errors
  • Understand User Intent
  • How to monitor your account effectively

Session 3: SEO should be at the top of your marketing agenda in 2019
SEO is a misunderstood marketing medium; a task often left to a developer when in fact it should be a marketer’s main priority.
Understand why SEO should be at the forefront of your marketing campaign and how it can drive a business’ overall marketing strategy by getting a more comprehensive understanding of your customers. Understanding your users, knowing how they are searching for your service and what content to show them is vital to your campaign’s success.
  • Where does SEO fit on the Marketing Funnel?
  • What’s the link between Blogging & SEO?
  • The importance of Personas for SEO
  • Know your competitors and where you stand


Our second event in our Masterclass will focus on Search Marketing. Each of the experts comes with a deep knowledge of digital marketing and implementing search marketing campaigns on a daily basis. Their knowledge and expertise in all aspects of traffic driving methods is beyond question.

This programme is designed and delivered in conjunction with 3XE Digital. Every year 3XE host conferences covering different areas of digital marketing, e.g. Search, Conversion, UX, Social Media and Digital Transformation.

Upcoming dates:

No training dates available at the moment.

Members Discount
Did you know that all Ibec members* can avail of significant savings on all Ibec Training courses
* Make sure you have your username and password details


Ibec Privacy Policy

Ibec is committed to protecting your information. We use the personal data you provide when registering to administer your participation in the event or training course. For more information about how Ibec deals with your personal data, please read our privacy policy.

Delegate cancellation policy

Any cancellations received in writing up to 5 days prior to the event are refundable. All bookings are provisional until full payment is received.

Photography at events

There may be a photographer and videographer at the event and we may publish images from this event on our website(s) and on our social media accounts.

Booking Now

  • Course Fact File

  • Location:
  • Course fee:
    Member rate: €195
    Non-member rate: €250
    Plus VAT
    * Cost quoted per person

    Payment method:
    - Pay by credit card online here
Ibec© Ibec 2019
Ibec clg is registered in Ireland. Registration No. 8706
Registered address: 84/86 Lower Baggot Street, Dublin 2
  • Phone: +353 (0)1 605 1500
  • Fax: +353 (0)1 638 1500
  • Email:
EQA - ISO 9001-2008 Quality Assured Service