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Email Marketing


In this session, you will learn how to engage your audience and grow your business using a measurable email marketing strategy that employs effective contact management, segmentation and deliverability best practices.

Programme content:
  • The importance of email marketing
  • Creating a high performance email campaign
  • Optimisation & lead nurturing


Speaker-Robert Farrell
Robert is a Digital Marketing lecturer, trainer, industry judge and conference speaker with many years in the field. He puts the audience firmly at the centre of his training by using role plays, group discussions and problem based learning. Robert is a judge for the Spider awards, Digital Media awards and the Education awards. He has also spoken at conferences in the UK and Ireland.

Upcoming dates:

Ibec, DublinNovember 15, 2019

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  • Course Fact File

  • Location:
  • Course fee:
    Member rate: €175
    Non-member rate: €230
    (Early Bird until 31 August 2019)
    * Cost quoted per person

    Payment method:
    - Pay by credit card online here
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