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1/2 day event

The final event in our Masterclass will focus on improving your digital marketing strategy’s Conversion Rate Optimisation across all platforms. Our speakers will be experts in digital marketing strategy and will bring practical examples that can used in any industry.

This programme is designed and delivered in conjunction with 3XE Digital. Every year 3XE host conferences covering different areas of digital marketing, e.g. Search, Conversion, UX, Social Media and Digital Transformation.


The day will be broken up into 3 sessions. Here are the topics that will be covered:
  • Session 1: A Look at Google Analytics - how better insights means better decisions
  • Session 2: How should I spend my money - PPC, Display Social
  • Session 3: How to improve my CRO - good UX, a/b testing and site speed
The masterclass will be given by Brian Maher from Dublin based performance marketing agency Adaptive.

Brian is the founder and managing director of adaptive, who specialises in digital analytics consultancy and online advertising. Founded in 2014, adaptive is a Certified Google Partner, servicing clients across Europe.
Brian’s own background encompasses business development and strategy, plus a high level of technical expertise. He has led cross-functional teams to develop and deliver complex multi-million Euro projects. He is certified in UX design, principles, research, analysis, frameworks, interaction and prototyping and he has hands-on experience across the entire Google digital marketing stack, with Google Certifications in Google Analytics, AdWords Search, Display, Mobile and Shopping.

This blend of strategic skills and technical know-how gives him an ability to understand customers’ potential and provide them with working solutions that delivery upon their potential.

Upcoming dates:

Ibec, DublinMay 9, 2019

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  • Course Fact File

  • Location:
  • Course fee:
    Member rate: €195
    Non-member rate: €250
    Plus VAT
    * Cost quoted per person

    Payment method:
    - Pay by credit card online here
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