The day will be broken up into 3 sessions. Here are the topics that will be covered:
- Session 1: A Look at Google Analytics - how better insights means better decisions
- Session 2: How should I spend my money - PPC, Display Social
- Session 3: How to improve my CRO - good UX, a/b testing and site speed
The masterclass will be given by Brian Maher
from Dublin based performance marketing agency Adaptive.
Brian is the founder and managing director of adaptive, who specialises in digital analytics consultancy and online advertising. Founded in 2014, adaptive is a Certified Google Partner, servicing clients across Europe.
Brian’s own background encompasses business development and strategy, plus a high level of technical expertise. He has led cross-functional teams to develop and deliver complex multi-million Euro projects. He is certified in UX design, principles, research, analysis, frameworks, interaction and prototyping and he has hands-on experience across the entire Google digital marketing stack, with Google Certifications in Google Analytics, AdWords Search, Display, Mobile and Shopping.
This blend of strategic skills and technical know-how gives him an ability to understand customers’ potential and provide them with working solutions that delivery upon their potential.