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Content Marketing


The hard sell is gone and advertising is more complex than ever. The growth of the internet has meant businesses are no longer just competing with the shop down the road, they are competing with businesses on the other side of the world. In order to prosper in this age of ecommerce its crucial for companies to engage in content marketing. Potential customers will read reviews, blogs and product descriptions on your website before making a purchase, so it is more important than ever that you have a content marketing plan implemented in order to drive your sales.

Programme content:
  • Planning and creating great content that generates business ROI
  • How to optimise your content for SEO
  • 5 Content Creation tools that help you create better content


Speaker- Greg Fry
An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. Greg has worked with top multinationals. He helps individuals create a personal brand online that gets them noticed by prospective employers.

Upcoming dates:

Ibec, DublinOctober 15, 2019

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  • Course Fact File

  • Location:
  • Course fee:
    Member rate: €195
    Non-member rate: €250
    * Cost quoted per person

    Payment method:
    - Pay by credit card online here
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