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Training courses

Masterclass in Sales Coaching


Programme Overview
The aim of this two-day programme is to enable sales managers & sales team leaders learn how to employ Sales Coaching as a sales management tool and as a mechanism for sustained performance improvement of the sales team using the POWER model of sales coaching.

Who Should Attend?
The programme is suitable for those in Sales Manager / Sales Team Leader / Head of Sales Function roles.


Duration: 2 Days

Programme Content
Day 1
• Learning from other professions
• The Game Plan (Process)
• Understanding physical performance
• The key role of the coach and where coaching fits
• Examining motivation (for team leaders and team members)
• Understanding the ‘Professional Processes’ model
• The POWER Coaching Model
• Why we have to sell our role of coach to the team
• Using the POWER Model Day 1
• Recap and discussion
• Skills drills and development to demonstrate use of the five elements of the POWER coaching model
• Carrying out first observations and subsequent coaching sessions
• Record keeping plans and maintenance
• The Coach’s Toolkit

Upcoming dates:

No training dates available at the moment.

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  • Course Fact File

  • Location:
  • Course fee:
    Member rate: €800
    Non-member rate: €900
    * Cost quoted per person

    Payment method:
    - Pay by credit card online here
  • Download:
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